Marketing

Will requiring online customers to register their email address turn away business?

min read
Opinions expressed by Entrepreneur contributors are their own.
There's a rule of thumb that the longer the form, the less likely people are to fill it out. But in your case, you're asking for the information in order to serve the customers' needs. I suggest you tell customers that if they register once they won't have to put in their delivery information each time they order. Promise to save them time--increase convenience--and most will be happy to comply. It's unlikely customers will believe you really need their email addresses, except perhaps for future promotion, so to obtain this you might offer a reward, such as a coupon for first time registrations.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.