My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.


What is the average contact to sales success ratio in direct brochure mailings?

Guest Writer
Digital Adventurer, Profit Alchemist, Entrepreneur
min read
Opinions expressed by Entrepreneur contributors are their own.
Without having specific information about your products and target markets (the kinds of companies within the delivery industry are you seeking to engage and your geographic footprint--local, regional, national and global) it's hard to make good recommendations.

That said, a general rule of thumb on direct mail return is 1-3 percent, with 1 percent being average, 2 percent good, and 3 percent really good. You can easily boost this ratio of return through coordinated campaigns and strong sales processes including phone contact and e-mail marketing in the mix. Research the most cost-effective methods: face-to-face networking, transportation marketing and web-based tools.

On the internet, use every platform out there to introduce your brand to diverse audiences. That should include a branded e-newsletter, podcasting, video, blogging, Pay per Click, PR, editorial (submitting pertinent articles to appropriate sites), YouTube, MySpace and Facebook. A more viral presence can also help boost your search engine rankings organically, which is always a good thing!

Of course, all these vehicles have to be used intelligently, with a strategy in order to achieve above average returns. There are also lots of other creative guerrilla initiatives you can use and leverage--like trade shows, contests, and costumed characters--but the key is to be in tune with the end buyer, so you can then figure out the best combination of to-do's that will reach, educate and engage them.

Good luck with all your endeavors!
Pattie Simone

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur