My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

How much of our personal experience should be shared with the customer?

My husband and I have triplets and have started a business of handcrafted rocking horses built for twins, triplets and other multiple combinations. We are seeking advice on how much of our own personal story we should share on our website in order to really connect with our target market--or our community as we like to think of it.
Opinions expressed by Entrepreneur contributors are their own.
Customers want to know the story of the people behind the products and services they buy. That's so long as it contains or demonstrates a real benefit to them. How will your personal story enhance the customers' experience with your product or the customer service they receive after making a purchase? Remember: Your story, like all marketing messages, must answer the reader's question, "What's in it for me?"

How Starting With a Small, Niche Audience Can Have a Huge Impact