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How much of our personal experience should be shared with the customer?

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My husband and I have triplets and have started a business of handcrafted rocking horses built for twins, triplets and other multiple combinations. We are seeking advice on how much of our own personal story we should share on our website in order to really connect with our target market--or our community as we like to think of it.
Customers want to know the story of the people behind the products and services they buy. That's so long as it contains or demonstrates a real benefit to them. How will your personal story enhance the customers' experience with your product or the customer service they receive after making a purchase? Remember: Your story, like all marketing messages, must answer the reader's question, "What's in it for me?"
Kim T. Gordon

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.