My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

Can I buy a kit to guide our company through the corporate identity process?

min read
Opinions expressed by Entrepreneur contributors are their own.
There are books galore and guides on branding, but the most important element you must work out on your own is your point of differentiation. 

What is it that sets your company apart from its competitors that your best prospects want, need and are willing to pay for?  As a company ages and matures, it's essential to keep pace with often highly disparate changes in the marketplace itself. 

Rebranding efforts must examine what your company offers today, the nature of the target audience and what that audience wants to buy from you.  You may need to retool what and how your company markets or even revise the preferred target audience before you can effectively rebrand.

More from Entrepreneur

Brittney's a Certified Financial Planner who can help you manage your business and personal finances and navigate the ups and downs of starting a business.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur