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What are the top three most important things to do when opening a business?

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Opinions expressed by Entrepreneur contributors are their own.
Would the three things be planning, research and marketing?
Interesting question.

1. Offer something people want and will pay for.
2. Plan the details.
3. Follow the plan until you have to change it--and you will have to change it--and then manage the change.

Tim
Tim Berry

Written By

Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software. He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.