How can a dental office attract new patients?

I work in a dental office. We advertise and send cards for every occasion, but we are looking for additional unique ways to attract new patients.
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Your dental office can advertise to attract new patients in many of the same ways other small businesses target consumer prospects. 

Here are a few ideas: You can use local magazines, "marriage mail" and direct mail to reach targeted prospects at home in select geographic areas. You can use billboards and cinema advertising to reach them away from home.
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