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What internal changes might a company need to make when introducing an e-business?

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Opinions expressed by Entrepreneur contributors are their own.

The first thing to to do is walk yourself through the process of adding the responsibility of running an e-business to what you're already doing.

Who will fulfill orders?

Who will reply to customer-service inquries?

How will returns be handled?

What about shipping?

Will you accept credit cards? Do you have a merchant account to do so? If not, how will you obtain one?

It might be helpful to have a friend place a mock order and invent potential scenarios a customer might present. This will give you a solid feel for the processes and procedures you need to have in place.

Good luck,

Lena

Lena West

Written By

Lena West is the CEO and Chief Strategist of xynoMedia Technology, a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.