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What's the best way to expand my business to the U.S.?

I want to expand my Israeli web design and development company to the U.S. One way would be to open an office in the U.S., but I have other options: I have friends in the U.S. who already own businesses. I could use their companies to sell my products. Which is the better choice?
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Go through your friends first, get your customer base up and running, and then invest in an office "on the ground." There is less risk through existing businesses--and you may also be able to partner with their existing product lines and/or services to get into your friends' pool of customers.

All the best.

Brad Sugars

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