Starting a Business

How do I determine my target market for an accounting and tax service business?

I'm trying to compile a business plan for the creation of an accounting and tax business. In the market analysis section of my business plan, I want to define my target markets, but I'm having trouble doing so. I need some guidance.
Guest Writer
min read
Opinions expressed by Entrepreneur contributors are their own.
Some good places to start would be people, then businesses, then nonprofits, then geography. That list is not exclusive, but helps you segment.

In terms of people, will you work with tax filers, sole proprietors or both? Will you focus on businesses? If so, what kind? Medical offices? Construction companies? Will you offer a range of
services for nonprofits? If so, which ones? What about geography? Will you work with companies all over or just on the north side of town?

Ideally, this exercise will allow you to focus on one or two segments that you can really market to and go after.

All the best
Brad Sugars

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding