I'm a restaurateur. How can I bottle and sell my popular cooking and barbecue sauces nationwide?
I own a Thai restaurant in Washington state. Customers always ask me to sell them my pad thai sauce and my Thai-style barbecue sauce. I would like to expand my business by selling the sauce nationwide. How do I accomplish this? Can I hire a company to do all the marketing for me?
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You can also target some of the larger companies yourself with samples of your product to sell it from the "ground up." One key to this is to develop a story and a brand for your sauces to help differentiate your product--and look to develop a complete line of different sauces. Variety is important because, at the retail level, it really is about "shelf space" . . . and you and the retailers will want as much of your product on as much shelf as possible.