My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

How do I target more relevant traffic to my website (online store)?

Guest Writer
Digital Adventurer, Profit Alchemist, Entrepreneur
min read
Opinions expressed by Entrepreneur contributors are their own.
This scenario sounds so familiar. The short answer is--if you're not getting the results you're seeking after doing everything you mentioned, something's wrong. Perhaps the SEO is not on track, perhaps the forums you are blogging on are not the right fit.

Have you thought about what the interaction experience is like from your prospects' point of view? If all these are hitting a home run, then take a hard look at your website and shopping cart. If they don't look professional, if the website's hard to navigate, if it's a frustrating experience for a person to find what he or she is looking for--that could be what needs fixing.

Also, what other form of online advertising are you doing? A marketing professional can help you target the right audience, but here's how you get started. Decide on your geographic footprint, the age group(s) and the income level of your best customers. You can do your own due diligence on your target markets by conducting your own survey: where do they shop, what music do they listen to, what papers do they read, where do they surf the net?

When you have all this data, you can start to develop a sound plan to fix your site so that it resonates with those target markets, and you can blog, advertise, etc. in the right online venues. Once these are all in line, you might also want to consider a paid online marketing service, such as Hubspot.com, which regularly assesses the relevance of your website's keywords and content.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur