My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Growth Strategies

I am thinking of locating my upscale clothing store in a brand-new strip plaza where the only other business is a barbershop that just opened. Should I choose this location?

Guest Writer
min read
Opinions expressed by Entrepreneur contributors are their own.

You really want to be in a space occupied by a supermarket or dry cleaning business or other renters that generate good foot traffic, preferably in the type of demographic you are trying to target.

If you don't, then you have to create your own foot traffic, and the question becomes: Will you generate enough from your marketing
expenses to make the lower rent worthwhile?

The reality is, probably not. Better to "buy" built-in foot traffic then create it yourself. Especially if you would have to create it out of a customer base outside of your target.

All the best.
Brad Sugars

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur