I am thinking of locating my upscale clothing store in a brand-new strip plaza where the only other business is a barbershop that just opened. Should I choose this location?

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
min read
Opinions expressed by Entrepreneur contributors are their own.

You really want to be in a space occupied by a supermarket or dry cleaning business or other renters that generate good foot traffic, preferably in the type of demographic you are trying to target.

If you don't, then you have to create your own foot traffic, and the question becomes: Will you generate enough from your marketing
expenses to make the lower rent worthwhile?

The reality is, probably not. Better to "buy" built-in foot traffic then create it yourself. Especially if you would have to create it out of a customer base outside of your target.

All the best.
Brad Sugars

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur