Marketing

How do I take advantage of people waiting for a parade in front of my store?

I own a sneaker store on a street that will have a Halloween parade. How do I take advantage of the 1,000 people who who will be waiting around for the parade to start?
min read
Opinions expressed by Entrepreneur contributors are their own.
How lucky you are to have this terrific added exposure. You should put some displays in the doorway with fun items for parade goers. Make them impulse buys--inexpensive, of course--and as customers bring these to the register, they'll get a good look at your merchandise.

You could also have a costumed character or two in the entrance of your store. Make the costume tie in with your store--such as a superhero or mythological character who runs very fast in . . . (you guessed it) great running shoes. 

You can bring kids and their parents into the store by having a costume contest before the parade. This will take some advance marketing and publicity, but the exposure will be well worth it.

Have fun!

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself