My company creates custom content management systems for high-end clients using open-source software. Should we hide this from our customers?

min read
Opinions expressed by Entrepreneur contributors are their own.

To answer this question, I'll borrow a trusty adage from my grandmother, "What you do in the dark will always come to light."

People can be fooled once but not twice--and in this day and age of disgruntled employees airing their employers' dirty laundry, do you really want to hide things from your customers?

The fact is open source is a valuable tool in today's technology world. Why not use your company's use of it as a differentiator and a selling point to show how ahead of the curve you are?

You might also resign yourself to the thought that any clients that can't understand your company's use of open-source platforms isn't the best client for your company after all.

Your product only comes off as cheap if you value it that way. Always remember, you teach people how to treat your brand.

Good luck, I know you'll take the moral and ethical high road,
Lena

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur