Marketing

My cleaning business is slowing down because of the falling economy. What can I do to market to more people and get new clients?

With the falling economy, more and more people are cutting back on things like services. Right now we clean residential properties. We would like to expand and clean commerical properties as well. We had planned to make enough money cleaning residential properties to buy the equipment needed to service commercial properties. But not enough money is coming in to expand. What should we do?
Opinions expressed by Entrepreneur contributors are their own.

Are you doing all you can to get referrals from current residential customers? Offer an incentive, such as a free cleaning or a percentage off, to all customers who send you their friends and neighbors.�To spread the word, create a coupon or letter with your offer that you can leave behind in each home you clean.

If you clean several homes in one neighborhood, you should distribute brochures and business cards to other homes in the surrounding blocks.� Be sure to refer to your local references--though not by name without express permission.

Another option is to offer additional services to current clients, such as yard maintenance, minor home repairs, food shopping and more.

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

The 3 Pillars of Marketing to Help Turn Your Company Into the Next Coca-Cola