My cleaning business is slowing down because of the falling economy. What can I do to market to more people and get new clients?

min read
Opinions expressed by Entrepreneur contributors are their own.

Are you doing all you can to get referrals from current residential customers? Offer an incentive, such as a free cleaning or a percentage off, to all customers who send you their friends and neighbors.�To spread the word, create a coupon or letter with your offer that you can leave behind in each home you clean.

If you clean several homes in one neighborhood, you should distribute brochures and business cards to other homes in the surrounding blocks.� Be sure to refer to your local references--though not by name without express permission.

Another option is to offer additional services to current clients, such as yard maintenance, minor home repairs, food shopping and more.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur