My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

Is television a good marketing tool for a Christian T-shirt business?

min read
Opinions expressed by Entrepreneur contributors are their own.
It looks like you're considering using direct-response television adverting. The keys are to find the right cable programming, price your product to sell, have a product people want and can't easily get elsewhere, and produce a spot that motivates them to buy.

Yes . . . that's a tall order. What makes this even more complicated is that the best direct-response agencies and producers have very high minimums. So you'll be largely on your own to oversee the creative development. 

Consider hiring a media-buying company to purchase the time. It will be compensated by commission on the schedule you place. As for getting large sales immediately, that depends on getting all of the above right.

Best wishes for success!

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur