Growth Strategies

My cash flow has dried up and we are at a standstill. How do I continue in this retail enviroment?

Guest Writer
min read
Opinions expressed by Entrepreneur contributors are their own.
If you can, buy a building, which is the preferred way to stay in retail long term. If that's not possible, reduce the inventory of your slowest-moving items by 25 percent. Also, look to cut back expenses where you can, but focus on top-line growth to boost your bottom line.

Do you have a database of customers? Can you create one and then start marketing to it? Can you go online and have people sign up for newsletter updates or create an e-commerce site so customers can purchase items from your current inventory?

Can you go back to your current suppliers and renegotiate terms? Anything that will help cash flow while you work on increasing sales will help you stay in business, as will finding a new location, buying a building or even going back to your current landlord to renegotiate your lease.

All the best.
Brad Sugars

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