Marketing

I have a wholesale costume jewelry company with limited funds. Should I hire a salesperson and, if so, should that person be full-time of part-time?

Guest Writer
min read
Opinions expressed by Entrepreneur contributors are their own.
The challenge with hiring a salesperson, as you've probably figured out, is that it creates a larger gap in your cash flow, because you have to pay your person upfront, along with paying for your inventory, before you ever get cash from sales. You may want to start with a part-time person first, and see if you can get some of your stock paid for upfront or in advance.

It sounds like you will also need an additional source of capital to grow faster, so you might want to look at a credit line or a partner. You also may be able to find salespeople who have a good set of contacts to work on commission only upfront.

The key, whatever you do, is to make sure you tighten up your cash-flow gap--or even eliminate it entirely--by working your current business model in a little different way.

All the best.
Brad Sugars

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.