Marketing

How could I boost my lunch time sales in my restaurant? I

min read
Opinions expressed by Entrepreneur contributors are their own.

There are so many elements that would impact my answer, I hardly know where to start. It all depends on your location, the type of food you serve, the price category, local competition, the reputation of your kitchen, past PR coverage, name recognition and more.

Most of all, I'd like to know what brings diners in for dinner, who they are (demographically), and if you have an entirely different crowd at lunchtime.

For now, I'd say build on your strengths by figuring out who frequents your restaurant for lunch now and why. Then pick tactics--which may be anything from direct mail to radio--that reach more people like them.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur