How much traffic do I need to start selling direct advertisements?
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The idea is to generate buzz, so in addition to busy online portals, don't neglect some traditional sales processes: networking, cold calling and PR (along with select face-to-face time with major movers at online marketing conferences). It wouldn’t hurt to work with a professional online marketing strategist, do ongoing site improvements (great content, relevant metadata) and work with online inbound marketing specialists (check out www.TenGoldenRules.com).
Here's to your success!