How should I market to high-end consumers?
Opinions expressed by Entrepreneur contributors are their own.Since you mentioned "high-end" three times in three sentences, I get the feeling that your handmade confections are expensive and you are trying to establish exclusivity around your product.
Most people who have high-end parties and events do not do the planning themselves. I would suggest finding out who are the top three to five event planners in your area and bringing them a selection of your products as a gift. If you get a positive reaction, use their comments on your website.
I would also suggest you send a selection of your products to the appropriate editors of top bridal magazines and those magazines that feature fancy weddings.