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Marketing

How should I market to high-end consumers?

min read
Opinions expressed by Entrepreneur contributors are their own.
Since you mentioned "high-end" three times in three sentences, I get the feeling that your handmade confections are expensive and you are trying to establish exclusivity around your product.

Most people who have high-end parties and events do not do the planning themselves. I would suggest finding out who are the top three to five event planners in your area and bringing them a selection of your products as a gift. If you get a positive reaction, use their comments on your website.

I would also suggest you send a selection of your products to the appropriate editors of top bridal magazines and those magazines that feature fancy weddings.

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