How do I promote my art business in these economic times?

min read
Opinions expressed by Entrepreneur contributors are their own.
Success right now rests on interpersonal interaction. The more one-on-one relationship building you can do the better. Invite your affluent customers to smaller private showings. Send them personal notes when a new artist is showing in your gallery. Make calls to tell individuals about specific new works.

In all, "sales" tactics have to replace more generic marketing efforts. And you may also need to look at special pricing plans or loan out art for trial periods because many affluent individuals have taken a beating in the market.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur