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Marketing

We have a small business selling windows, awnings, etc. What is a fair percentage of the gross sales to pay a sales manager?

Opinions expressed by Entrepreneur contributors are their own.
In terms of a sales manager, think in terms of basing something on margins and not necessarily overall sales, because as a manager he will (or should) be responsible for maintaining healthy margins.

That said, a good overall rule of thumb is 10 percent of revenues, and that may or may not include any overrides he may get from leading a sales team or from those sales people's commissions.