Should I trade out of a recession, given my business is only 4 months old?
Opinions expressed by Entrepreneur contributors are their own.Cut the unprofitable locations and keep the good locations. Then, make the phone call to the landlord and make it simple: do you want to keep me or not? In a soft economy, you have some leverage in this scenario. Finally, focus on your existing customers. Do you have a database of them? If you don't have one, get one, and start a methodology to keep in contact with them. What can you do to get them back more often? Or, can you offer a new "mobile" service that goes directly to them? Get creative in thinking about your sales efforts--not to new customers, but to those you already have--and who are already the most profitable for you.