Should we package our product differently for online sales vs. retail sales?
We will start selling our small apparel product online first and then go after the retail market. With this in mind, should we use different types of packaging for online sales vs. retail? What type of packaging would be best? We want to look professional and also be cost effective. What would be best for online sales? What would be best for retail sales?
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Look at strong online retail sites like Zappos and see how they merchandise their products online. I think consumers are very sensitive to over-packaging these days as well so consider green options -- less is more. Showcase your product, not the casing.