Marketing

During this economy, where should I invest my money to attract new customers?

min read
Opinions expressed by Entrepreneur contributors are their own.
At a time when consumers are emphasizing needs over wants, it may be difficult to convince them to spend money on gourmet coffee and tea. Just look at what's going on at Starbucks, for example.

The best thing you can do is to emphasize products that present a real value -- such as ground coffee or boxed teas -- purchasers can make at home for less. It's really not about your decor, it's about the economy.

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.