My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

How do you market to marketers?

min read
Opinions expressed by Entrepreneur contributors are their own.
First of all, I believe the way you worded your question is a little flawed. You seem to be assuming that marketing and sales succeed based on a book of "tricks." This may be true for some industries (used car sales, perhaps?), but in a true business to business (B2B) setting, marketing to marketers is just like any other "real" sales process.

The number one rule of truly successful sales is that the sale doesn't come first -- building a relationship does. And there aren't a lot of "tricks" that work to build solid working relationships between real human beings.

As a marketer myself, I know my strengths and weaknesses. Even though I am extremely well-versed in most forms of Internet marketing, my knowledge is woefully inadequate when it comes to email marketing. While I could find the time to learn it, I would much rather focus on my areas of expertise and find someone else to do my email marketing for me.

This is a perfect example of where your best opportunities are:

Step 1 - Focus your product or service on a niche or specific need.

Step 2 - Build relationships with people in the industry you want to target.

Step 3 - Identify companies or individuals who serve your industry but don't compete.

Step 4 - Find ways to add value to what they do for their clients and vice versa.

Step 5 - Lather, rinse, repeat!

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur