Marketing

Do you need permission from a business before posting a recommendation for their services?

I have created a website to help parents find good doctors in different specialty areas for children based on my own experience with my child. I have not posted any information about any doctors yet -- but wanted to make sure that I was not doing anything illegal.
min read
Opinions expressed by Entrepreneur contributors are their own.

Generally, you would not run into legal issues if you post a positive recommendation concerning a doctor's services. As a matter of good form, however, you may want to contact the doctor in advance...there may be professional reasons that the doctor would not want to be associated with your site or not welcome the publicity in that form. (Usually, though, people are happy for the good press).

Note though, that you could run into an issue if your site expands to include not just recommendations, but also evaluations (which may not be so positive) of doctors. You may want to consult with an attorney who specializes in defamation (libel) law so that you have proper guidelines for what you should and should not do.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself