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Technology / Ask Entrepreneur

Should I add my new e-store to my existing website or build a whole new one?

I have a personal training business and website. Many clients have been asking me where to buy fitness equipment leading me to begin setting up a new e-store. Do you think I should I simply add a page or two of fitness products to my existing website to begin with?
- Guest Writer
Founder of Digital Aptitude.
Opinions expressed by Entrepreneur contributors are their own.

Unless you have a really good reason to use a new domain, you should use your existing one. It already has some age and content. That will really help you to rank higher in the search engines.

You current website probably has some traffic too, so I don't see why you would want to start from scratch when you already have an asset that you've been working on for so long.

Best of luck with your new e-store!

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