Marketing

How can I market a financial e-newsletter?

We've built a financial e-newsletter website. Our revenues are derived from subscriptions to our weekly e-newsletter. We had a professional do SEO and we're using paid search engine marketing from Yahoo and Google. But our progress seems painfully slow.
Guest Writer
Digital Adventurer, Profit Alchemist, Entrepreneur
min read
Opinions expressed by Entrepreneur contributors are their own.
Try Tweeting on Twitter and building rapport through other social networking sites, like LinkedIn, YouTube and facebook. Social Networking is also a great way to boost your rankings organically if you participate regularly.

Also, try offering an incentive to your current clients, like a free report if they recommend a new subscriber, or perhaps a discount on an upgraded service. You also might want to consider doing some direct mail and other marketing initiatives as part of an integrated campaign to boost your brand awareness and site traffic.

Track your conversions, as perhaps your message and offer need to be tweaked to get a better response. Another idea: try offering three weeks for free with an additional incentive that provides a certain discount for signing up within 30 days of the last freebie.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself