My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Marketing

How can I rebrand my 5-year-old company?

I want to rebrand my business in the face of a broken restraint of trade clause. My competitor will have a similar name and logo. We're in a very competitive niche industry with one large player.
That does sound like a challenge!

It sounds to me that, as a niche, specialized, service industry company that this may be less of a threat to you than it first seems.

Your "brand" is so much more than your company name--it's your interaction with clients, your service levels, responsiveness, quality and specializations.

Your brand is the collection of all the impressions that you leave with your customers every time you interact with them. That brand matters--the company name is just one element, that in business-to-business markets can be much less important.

With a giant competitor, your size may well be an asset. Can you respond faster? Meet customers' specific needs better? Just be easier to do business with? That's what will help you continue to bring more business.

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
Register Now ยป