Growth Strategies

How Do I Stop a Competitor from Using My Name?

min read
Opinions expressed by Entrepreneur contributors are their own.
Unless you have filed for trademark protection for your company name, you’ll have a difficult time stopping others from using a similar name.

The Secretary of State (or local county clerk) is responsible only for ensuring that names are not identical -- and "Flutter" is not identical to "Salon Flutter."


There are a couple of ways you can approach this. First, you can consult with an attorney to see if there are any state trademark bases for getting the other company to change its name.


Second, you'll want to find out from customers whether there's been any confusion about who's handling eyelash extensions.


Finally, from a marketing perspective, it may be worth exploring with them whether they really intend to offer the full range of services you do. If not, you may find that the company you thought was a competitor could become a strategic ally.

More from Entrepreneur

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.