Starting a Business

What Are the Best Titles for Company Founders?

My partner and I are in the process of forming an LLC. However, we are torn over how to create appropriate titles for each other. One of us is focused on the technology side and the other on the business side (including sales and marketing). Any suggestions?
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A limited liability company (LLC) is a flexible form of business entity that blends elements of partnership and corporate structures. Because you're not bound to the usual type of corporate structure, you have the option of using many different titles, depending on the management structure you've created for your business. These titles can include: Member, manager, managing member, managing director, chief executive officer, president, founder and partner.

While you can be creative, one of the drawbacks of getting too creative is that it can be difficult to determine who actually has the authority to enter into a contract on the LLC's behalf. As a result, you'll see titles that try to merge both worlds, like "president and chief imagination officer." That way, you state a clear chain of command (handy when you're dealing with fussy institutions like banks), but show a little edge (to avoid seeming stodgy).

When in doubt, it is safest to go with the traditional titles you see with corporations, such as president, vice president, secretary and treasurer. You can always find a way to spice up the marketing but an unclear title could cause more problems than it's worth.

Related: Build Your Management Team
Related: How to Write a Job Analysis and Description

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