My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Starting a Business

How Can I Add E-Commerce to My Business?

Guest Writer
Marketing consultant and author
min read
Opinions expressed by Entrepreneur contributors are their own.
Selling online can take several forms, so it's important to consider whether you want to build an entire e-commerce store or just complement your in-store sales with e-commerce. Here are three popular options along with some pros and cons to consider.

The first option for selling online is selling your products through third-party retail e-commerce sites such as e-bay stores or Amazon stores. The advantage of selling through third-party sites is that you don't have to build and maintain your own website. You also have access to a built-in audience of prospective customers who already search for products using these sites.

The second option for selling online is adding online ordering or a shopping cart to your current website. If your needs and your product lines are simple, you can add buy buttons and external shopping carts with services such as 1shoppingcart.com or Shopify. These services have the advantage of simplifying the technology you need to sell online while allowing you to place a storefront into the structure of your current website without a lot of programming.

The third option for selling online is building and maintaining a fully integrated online e-commerce store. For a simple solution, you can use out-of-the-box options such as Homestead, Yahoo! Small business or Network Solutions. Or, you can build a more customized site by using an established e-commerce platform provider.

No matter which option you choose, remember that e-commerce depends on driving qualified traffic to your store and giving people a shopping experience that meets the expectations set by your marketing. Make sure you have a plan and a budget for acquiring new visitors and for servicing them when they have questions or encounter technical issues.

Related: 12 Ways to Increase Online Sales
Related: A Guide to Online Shopping Carts
Related: Five to Follow on Twitter for Ecommerce

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur