Marketing

How Can I Reach Out to International College Students in the U.S.?

VIP Contributor
Author and President of Sterling Marketing Group
min read
Opinions expressed by Entrepreneur contributors are their own.

Forget the universities. They are bureaucratic institutions that are a nightmare to deal with. Instead, go straight to the source — the students themselves. There are several ways I suggest you reach out and find them including:

Check out the blog site HackCollege.com. It ranked as #14 on the list of top 100 college student blog sites and offers students solid advice on everything from how to have a cool social life on campus to digitizing text books.

Follow Int'l Student on Twitter @intstudent. With over 8,300 followers, this tweeter is dedicated to providing students around the globe with information and advice about studying throughout the world.

As long as you are following its Twitter stream, follow the @intstudent link to its website, InternationalStudent.com, and pitch a relevant content-heavy article for its blog, along with a free overseas call giveaway it can promote on its site — all with links back to your site, of course.

Like and consider running an ad on sites like International Student on Facebook. It has over 22,000 likes and promotes practical advice.

Contact International Student Voice Magazine and advertise, submit a story and/or participate in its online hangout.

Lastly, if you don’t already have one, start a blog aimed at international students. Post high-value content at least twice a week, and regularly offer discounts and giveaways. 

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