Should I Create One or Two Websites for My Business?
I am about to launch a custom t-shirt printing business. The technology I will be using is unique in that I can profit from printing one shirt as well as printing multiple shirts. For this reason, I can market and sell to individuals who want one custom shirt with anything they want on it as well as businesses who want large quantities of promotional shirts. Since I have two target markets, should I create two different marketing campaigns and two different websites? Or should I direct all my customers to one website?