How can a dental office attract new patients?

By Kim T. Gordon

Opinions expressed by Entrepreneur contributors are their own.

I work in a dental office. We advertise and send cards for every occasion, but we are looking for additional unique ways to attract new patients.
Your dental office can advertise to attract new patients in many of the same ways other small businesses target consumer prospects. 

Here are a few ideas: You can use local magazines, "marriage mail" and direct mail to reach targeted prospects at home in select geographic areas. You can use billboards and cinema advertising to reach them away from home.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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