How do I set up an email subscriber box on my home page?

By Lena West

Opinions expressed by Entrepreneur contributors are their own.

I have a free website with Earthlink. I would like to stay in touch with visitors that look at my website. How do I set up an email subscriber box on my homepage?
Congratulations on setting up your temporary website!

You're right to be concerned about staying in touch with visitors. Businesses do well because of the relationships they build.

I recommend that you proceed in three steps:

1) Educate Yourself First. The fact that you’re asking this question leads me to believe that you're not well-versed in online/e-mail marketing. So, you might also want to familiarize yourself with these topics *before* settting up your mailing list. There's definitely a way it should and should not be done. You don't want to risk offending your new contacts. Start with the resources available right here at Entrepreneur.com:

Gail Goodman's Email Marketing column: https://www.entrepreneur.com/columnists/gailgoodman/archive77684.html

And, the Online Marketing channel: https://www.entrepreneur.com/marketing/onlinemarketing/index.html

2) Know the Law. Yes, there are laws. As a budding online marketer, you want to familiarize yourself with the provisions of the CAN-SPAM act: http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm

3) Select the Appropriate Service Provider. There are many services that will allow you to collect email addresses and manage your list through their software a few I recommend are:

http://www.aweber.com (offers IP address collection for CAN-SPAM compliance and offers many ways to 'slice and dice' your mailing list to run reports on any statistics you would ever need - # of subscribers, dates, split testing, etc.)

http://www.constantcontact.com (to my knowledge does not collect IP addresses for CAN-SPAM compliance but does offer double-opt in)

Take these steps - in this exact order - and you'll be well on your way to e-mail marketing success.

Good luck!
Wavy Line

Lena West is the CEO and Chief Strategist of xynoMedia Technology, a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

'I've Got the Bug for Business': See All of Mark Wahlberg's Entrepreneurial Endeavors, From Marky Mark and the Funky Bunch to Wahlburgers

Mark Wahlberg owns businesses in several categories, including entertainment production, apparel, fitness, and nutrition.

Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

Business News

South Park Creators Spent 'Infinity Dollars' Renovating Iconic Colorado Restaurant, Set to Reopen Soon

Casa Bonita, a long-time favorite of South Park creators Trey Parker and Matt Stone, went bankrupt during the pandemic. The duo purchased and painstakingly renovated the Mexican spot "like a piece of art," Stone said.

Leadership

How to Identify and Handle Toxic Business Leadership

Toxic business leaders are the danger of modern corporate life. Unfortunately, they may hide behind good reputations. Let's discuss four signs of toxic leadership and strategies to deal with it.