How do I take demographics into account while writing a business plan when I don

By Tim Berry

Opinions expressed by Entrepreneur contributors are their own.

I am trying to write a business plan but it is hard to write most of it when I don't have a location yet. Demographics are very different in various areas near where I live. What should I do?

Shouldn't you be using demographics to help you decide where to locate? If the demographics are different in various areas near where you live, then that should be an important consideration in the choice of location. There are other considerations, perhaps, but certainly that one matters.

Tim

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Tim Berry

Entrepreneur, Business Planner and Angel Investor

Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software. He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.

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