How do we find a partner to promote our teleseminar?

By Pattie Simone

Opinions expressed by Entrepreneur contributors are their own.

My husband and I want to create a teleseminar to promote an awareness e-class on intellectual property. Our own contacts are limited at this point, so we would like to team with someone to promote the teleseminar which would qualify people for the e-class.

I'd suggest looking into partnering with a lawyer who has a significant business clientele, but perhaps is not as skilled or versed in intellectual property issues.

You might want to consider mining any trade or other business organization databases that you belong to, sending them an email or direct mail piece that highlights the various benefits of getting informed and monetizing intellectual property.

This topic is particularly interesting to a range of service professionals, including life coaches, marketing experts, health and wellness professionals, etc.

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Pattie Simone

Digital Adventurer, Profit Alchemist, Entrepreneur

As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.

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