How do you court celebrities with your product?

By Kim T. Gordon • Apr 15, 2008

Opinions expressed by Entrepreneur contributors are their own.

Everyone knows that getting a celebrity to wear your clothing line will send sales through the roof. What are some proven methods of securing their time to make a presentation? If there are no proven methods, what ideas do you suggest?

I would like to start my own fashion line in the hip hop industry producing the next big idea in hip hop fashion. I would like to target the 18-26 age group.

Well, that's the million dollar question, isn't it? Everyone wants celebrities to wear their products and, better yet, endorse them. You can approach an artist's stylist directly because he or she will be dressing that celeb for events that are photographed. Another idea is to provide your product as a giveaway for a high-level charity event (perhaps with a related message on the clothing) and have their celebrity spokesperson wear it in the publicity.

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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