How do you increase perceived value of a company that wants to attract potential investors?

By Tim Berry

Opinions expressed by Entrepreneur contributors are their own.

My company operates in a highly competitive environment in a specialized category. To gain more power in this category, we are looking to raise more money. If you could create a list of Top 10 Things that represent value for investors, what would those be?
This was an interesting question, so I answered it on my blog on the site. It starts with the following ...

I'd like to answer with a top 10 list, but hey, when you think of it, there are two things that represent value for investors:
  • Money now.

  • Much, much more money later.

  • Investors write a check now because they believe that money invested will multiply. They want as much return as they think they can get, on as little investment as they think they can get away with. And don't blame them for it; that's their job. That's what investment means.

    From there I go on to actually include a list of 9 items. Click here to read more.
    Tim Berry

    Entrepreneur, Business Planner and Angel Investor

    Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software. He founded and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of, a leader in a local angel-investment group and a judge of international business-plan competitions.

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