What is direct marketing?

By Pattie Simone

Opinions expressed by Entrepreneur contributors are their own.

I have a high volume business were I do B2B sales. The products that I distribute are Ladies Gift Sets and other such products.
B-to-B sales - I love it! Direct marketing under a B-to-B platform is anything you do to engage your prospects (in your case, entities who resell ladies gift sets, etc.) in a direct manner. In today's marketplace that could mean a direct mail piece, like a snail-mailed postcard or sales letter, an email, a one page e-blast or even a cold call. The idea behind direct marketing is to introduce your firm, educate your prospect in a very compelling and quick way. If done correctly, direct marketing always includes a deadlined call to action (which helps boost your response). Direct marketing by it's nature is usually unsolicited, so it's return is small (1% is average) - but it is an invaluable part of a good marketing tool kit because it helps reinforce your firm's brand and gets your name on your prospects radar screen.

Here's to you winning in business!

Pattie S.
Wavy Line
Pattie Simone

Digital Adventurer, Profit Alchemist, Entrepreneur

As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.

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