Where can I find information to help me calculate estimated sales growth for an e-commerce store?
By Brad Sugars •
Opinions expressed by Entrepreneur contributors are their own.
I'm working on my financial spreadsheets from startup through three years for a retail web store. I'm having trouble estimating sales growth for the company. Where can I find some general information on sales growth for e-commerce retail stores?Sales growth for this type of business is based on traffic to the website, and you should be able to find traffic statistics and subsequent click-through rates--which you may be surprised to find are very low.
There are a lot of variables to consider in creating a successful "e-tail" shop. You may want to conduct more research into good ways to attract qualified customers to your site, plus ways you can develop a repeatable business with a high dollar "back-end."
There's a lot of good information out there about this type of strategy, and some successful retailers have created very good businesses with opt-in lists of 1,000 to 4,000 customers--again, depending on the type of products they are selling, which tend to be very niche-oriented.
All the best. Brad Sugars
