Leaders of the Pack
When your industry suddenly heats up, how do you stay ahead of your new competitors?
Joanne Shaw didn't get into the specialty coffee industry because it was hip. Indeed, when she launched Flushing, Michigan-based Coffee Beanery Ltd. 20 years ago, coffee was anything but the cup of caffeinated chic that it is now.
"Those were the days of freeze-dried and instant coffee," Shaw recalls. "There were few, if any, retail coffee stores--let alone coffee chains."
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