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Leaders of the Pack

When your industry suddenly heats up, how do you stay ahead of your new competitors?

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This story appears in the September 1996 issue of Entrepreneur. Subscribe »

Joanne Shaw didn't get into the specialty because it was hip. Indeed, when she launched Flushing, -based Coffee Beanery Ltd. 20 years ago, coffee was anything but the cup of caffeinated chic that it is now.

"Those were the days of freeze-dried and instant coffee," Shaw recalls. "There were few, if any, retail coffee stores--let alone coffee chains."

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