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Outta Sight

Savvy ideas to boost your sales.

This story appears in the October 1996 issue of Entrepreneur. Subscribe »

Yes, location is important when you're running a retail business, but the good news is that, even from a less-than-ideal location, you can still market your way to success.

Just ask Bonnie Segel. When she opened her 1,035-square-foot gift basket shop in Columbus, Ohio, in 1984, she chose a less expensive location on a side street off the main drag.

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