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Easy Does It

Create marketing materials with easy-to-learn Macintosh desktop publishing software.

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This story appears in the October 1996 issue of Entrepreneur. Subscribe »

At some time or another, almost every small-business owner needs to create printed materials for his or her business. It might be a simple flier announcing a big sale, a postcard telling customers of an address change, or perhaps something more complex, like a monthly newsletter for staying in touch with clients.

Though some of these projects might sound like something your word processing could handle, you'll get better results from a proper desktop program. Computers have made graphic artists out of almost all of us. That's not to say professional graphic artists are no longer needed; it's just that they're only needed for bigger jobs--like four-color ads in national publications and show-stopping brochures.

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