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Going Global

How to promote your product around the world

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This story appears in the November 1996 issue of Business Start-Ups magazine.

Want to increase sales through new markets for your product? Find a way to weather slowdowns in the nation's economy? Learn how business is done elsewhere in the world? Then think globally, and start promoting your products to foreign markets.

"Exporting is one of the best ways for a small business to expand its markets and increase sales," says Eileen Cassidy, director of the Office of International Trade (OIT) of the Small Business Administration (SBA). Selling overseas, she explains, can extend the life cycle of your products by finding new buyers in foreign markets, as well as accelerate your firm's revenue growth, since foreign orders for merchandise are generally larger than they are at home. "In 1994, small business exporters were responsible for one-third of the total merchandise exported," Cassidy says. "So there's still tremendous potential for growth by small-business exporters."

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