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Untangling The Web

How to market on the Internet with or without a Web site

This story appears in the November 1996 issue of Business Start-Ups magazine.

Some 9.5 million Americans currently use the Internet, according to the 1995 American Internet User Survey, conducted by Find/SVP, a worldwide research and consulting firm in New York City.

Increased interest in the Internet doesn't necessitate that every business establish a Web site. Then again, no business owner can afford to ignore the Internet entirely; you can still tap into its resources without your own site. "The Internet is basically another communications medium available to serve your business objectives," say Brian Hurley and Peter Birkwood, authors of A Small Business Guide to Doing Big Business on the Internet (Self-Counsel Press Inc., $14.95, 800-663-3007). "It should be viewed as an evolutionary step for businesses, which can lead to increased market share and customer satisfaction."

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