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Giving Thanks

A cornucopia of ideas to show your customers you appreciate their business.

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This story appears in the November 1996 issue of Business Start-Ups magazine.

Every holiday season, Mel Willis's customers' eyes light up when he arrives with Christmas gifts. Within minutes, the crinkling of cellophane fills the office as recipients open their presents--Willis's company mugs, each filled with M&Ms and a pen.

Many customers might be surprised to know that the cost of all this commotion is minimal for Willis, who spends just $4 a mug on this popular gift. Last holiday season it cost him under $250 to thank all his customers for their business.

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